Identity
Recognize who you are beyond the roles you've learned to play.
MEN'S RETREATS · GROUP COACHING · BRADENTON, FL
A stronger
you.
Coaching, retreats, and men’s groups for those ready to lead with purpose, live with integrity, and create a more fulfilling life.
THE TRUE BEARING PHILOSOPHY
Strength isn't pretending
you have it all figured out.
True Bearing is a men’s personal-development experience founded by Alex Rutland. Through honest self-examination, meaningful connection, and personal accountability, we help men rediscover who they are, define their direction, and live with greater clarity, confidence, and integrity.
Emotional Awareness
Understand triggers, reactions, and the patterns shaping your choices.
Boundaries
Practice honest communication and respect for yourself and others.
Direction
Choose priorities that reflect your values, not outside expectations.
Leadership
Turn insight into consistent action and meaningful accountability.
THE INAUGURAL EXPERIENCE
True Bearing:
The Reset.
Two days to get honest about where you've been, reconnect with what matters, and commit to where you're going.
Saturday, November 14 · 9 AM–9 PM
Sunday, November 15 · 9 AM–5 PM
Bradenton, Florida
This is a non-residential retreat. Overnight accommodations are not included. The exact address will be shared privately with registered participants on November 8, 2026, after the November 7 refund deadline.
FOUNDING PARTICIPANT INVESTMENT
$397Limited to 8–10 men
- 20 hours of scheduled retreat programming
- Two lunches and Saturday dinner
- Guided exercises and retreat materials
- A dedicated Battle Buddy
- One private post-retreat integration session
- Planned screening of The Work, subject to permission
Eventbrite registration link will be added when ticketing opens.
DAY ONE · 9 AM–9 PM
The Man Behind the Roles
Identity, personal narratives, emotional patterns, guided reflection, shared film experience, and an evening Brotherhood Circle.
DAY TWO · 9 AM–5 PM
Choosing a New Direction
Boundaries, values, the True Bearing Compass, Battle Buddy commitments, and a practical 30-day action plan.
THE WORK CONTINUES
True Bearing:
The Brotherhood.
A proposed eight-week group coaching experience designed to turn a meaningful breakthrough into daily practice.
8WEEKS
90MINUTES WEEKLY
$597PROPOSED FOUNDING PRICE
01 The Honest Inventory
02 The Stories We Carry
03 Emotional Ownership
04 Boundaries Without Apology
05 Relationships & Brotherhood
06 Finding True North
07 Discipline & Personal Leadership
08 The Man I Choose to Be
Your Battle Buddy
Every participant is paired with another man for mutual accountability. When both men continue from the retreat into Brotherhood, they stay paired by default unless either prefers a change. The aim is genuine connection that can outlast the program.
PERSONALIZED NEXT STEPS
Private coaching.
Individual direction.
For men seeking focused support beyond the group, Alex offers private Neuro-Linguistic Programming-informed coaching centered on clarity, decision-making, patterns, boundaries, and meaningful personal goals.
Private coaching is optional. Scope, schedule, and investment are discussed individually.
Inquire about coaching →MEET THE FOUNDER
Alex Rutland
Marine Corps Veteran. Master Life Coach. Master Neuro-Linguistic Programming Practitioner. Leadership Mentor.
I've spent more than two decades working with people, leading teams, navigating challenges, and learning what it means to take responsibility for the direction of your own life.
My journey includes serving as a Sergeant in the United States Marine Corps, where leadership, accountability, discipline, and looking out for the men beside you weren't abstract concepts. They were expectations you lived by.
After the Marine Corps, my career took me through business operations, team leadership, training, real estate, and personal development. Along the way, I learned that success on paper doesn't necessarily mean a man feels fulfilled, connected, or confident in the life he's building.
As a Certified Master Life Coach, Certified Master Neuro-Linguistic Programming Practitioner, and Certified Health Coach, I've spent more than 2,500 hours working with coaching clients, helping people examine limiting beliefs, recognize repeating patterns, develop greater self-awareness, and take meaningful steps toward personal change.
But credentials alone don't define my approach. A man can be strong and still struggle. He can be responsible and still feel lost. He can spend years showing up for everyone else while quietly losing touch with himself.
That's why I created True Bearing. Not to tell men who they should be, but to create an environment where they can honestly examine who they've become, reconnect with what matters, and consciously choose the direction they want their lives to take.
My approach is grounded, direct, compassionate, and practical. I believe in honest conversations, personal responsibility, healthy boundaries, and accountability that extends beyond a weekend experience.
Know who you are. Choose your direction. Walk it.
TAKE THE FIRST STEP
Your direction starts
with a decision.
Interested in the November retreat, Brotherhood, or private coaching? Reach out to discuss the next step.
Eventbrite registration opening soon
Eventbrite ticketing and a dedicated contact email are being set up. Please check back for registration details.