Identity
Recognize who you are beyond the roles you've learned to play.
MEN'S RETREATS · GROUP COACHING · BRADENTON, FL
A stronger
you.
Coaching, retreats, and men’s groups for those ready to lead with purpose, live with integrity, and create a more fulfilling life.
THE TRUE BEARING PHILOSOPHY
Strength isn't pretending
you have it all figured out.
True Bearing is a men’s personal-development experience founded by Alex Rutland. Through honest self-examination, meaningful connection, and personal accountability, we help men rediscover who they are, define their direction, and live with greater clarity, confidence, and integrity.
Emotional Awareness
Understand triggers, reactions, and the patterns shaping your choices.
Boundaries
Practice honest communication and respect for yourself and others.
Direction
Choose priorities that reflect your values, not outside expectations.
Leadership
Turn insight into consistent action and meaningful accountability.
THE INAUGURAL EXPERIENCE
True Bearing:
The Reset.
Two days to get honest about where you've been, reconnect with what matters, and commit to where you're going.
Saturday, November 14 · 9 AM–9 PM
Sunday, November 15 · 9 AM–5 PM
Bradenton, Florida
This is a non-residential retreat. Overnight accommodations are not included. The exact address will be shared privately with registered participants on November 8, 2026, after the November 7 refund deadline.
FOUNDING PARTICIPANT INVESTMENT
$397Limited to 8–10 men
- 20 hours of scheduled retreat programming
- Two lunches and Saturday dinner
- Guided exercises and retreat materials
- A dedicated Battle Buddy
- One private post-retreat integration session
- Planned screening of The Work, subject to permission
Secure your place through Eventbrite. Registration covers both retreat days.
DAY ONE · 9 AM–9 PM
The Man Behind the Roles
Identity, personal narratives, emotional patterns, guided reflection, shared film experience, and an evening Brotherhood Circle.
DAY TWO · 9 AM–5 PM
Choosing a New Direction
Boundaries, values, the True Bearing Compass, Battle Buddy commitments, and a practical 30-day action plan.
THE WORK CONTINUES
True Bearing:
The Brotherhood.
A proposed eight-week group coaching experience designed to turn a meaningful breakthrough into daily practice.
8WEEKS
90MINUTES WEEKLY
$597PROPOSED FOUNDING PRICE
01 The Honest Inventory
02 The Stories We Carry
03 Emotional Ownership
04 Boundaries Without Apology
05 Relationships & Brotherhood
06 Finding True North
07 Discipline & Personal Leadership
08 The Man I Choose to Be
Your Battle Buddy
Every participant is paired with another man for mutual accountability. When both men continue from the retreat into Brotherhood, they stay paired by default unless either prefers a change. The aim is genuine connection that can outlast the program.
PERSONALIZED NEXT STEPS
Private coaching.
Individual direction.
For men seeking focused support beyond the group, Alex offers private Neuro-Linguistic Programming-informed coaching centered on clarity, decision-making, patterns, boundaries, and meaningful personal goals.
Private coaching is optional. Scope, schedule, and investment are discussed individually.
Inquire about coaching →THE MAN BEHIND TRUE BEARING
Meet Alex
Rutland.
Veteran. Coach. Mentor. A man who believes strength and self-awareness belong together.
A personal portrait is coming soon.
I'm Alex Rutland, a United States Marine Corps veteran, Certified Master Life Coach, and Master NLP Practitioner.
My journey has taken me through military leadership, entrepreneurship, personal development, and more than 2,500 hours of coaching individuals through meaningful change.
Along the way, I've learned that some of a man's toughest battles aren't fought in the outside world. They're fought in the space between who he's been, who others expect him to be, and who he knows he's capable of becoming.
I founded True Bearing to give men a place to confront those questions honestly, challenge limiting patterns, rebuild trust in themselves, and move forward with clarity, purpose, and integrity.
I'm not here to tell you what kind of man you should become.
I'm here to help you discover the man you've always had the capacity to be.
CONTACT ALEX
Let's start a
conversation.
Interested in a men's retreat, private coaching, or group coaching? Have a question? Send me a message below.
Prefer to email directly?
alex@alexrutland.com